Origin: Colombia

Farm; De la Tierrita | El Placer Farms

Region: Génova, Quindío, Colombia

Variety: Caturra, Castillo &Tabi

Altitude: 1700 - 2000 MASL

Process: Fully Washed

In the cup; Floral notes, orange and chocolate. The acidity is complex and juicy, with a light to medium body, that’s silky and round. It finishes with a persistent and sweet aftertaste.

Sebastian Ramirez, a fourth-generation coffee producer, has grown coffee for almost two decades. Sebastian’s family has been producing coffee for over 100 years.

When the time came for him to continue his family legacy, he knew this was his opportunity to change the family’s business model radically.

El Placer Farms sold coffee to the local cooperatives before Sebastian's time. The prices paid for coffee were always dictated by the coffee market. Sebastian's thoughts were on this: “Too much work for little reward”.

Before he started leading El Placer Farms, he enrolled in a three-year coffee education at Sena, one of Colombia’s public educational services that is well known for delivering high-quality education. Sebastian first focused on learning to taste coffee,

“I knew this was the way to go. Many coffee producers don’t know how their coffee tastes and end up selling it at low prices for this reason. If you know how your coffee tastes, you will likely connect with people looking for specific flavours. On top of that, you can have more control over your pricing. It is a win-win.”

El Placer Farms has been recognised in several international championships & continues to produce extremely high quality green.